Pathos
Pathos is greek for emotion and it is used to show emotion. Your argument on your persuasive writing will be a lot better with showing emotion towards your argument. For instance, if you want your audience to be sad then you will show sad emotions in your writing so it makes your audience feels sad. The emotions can be love, humour, anger or any emotional response. For example, if you are convincing your audience to not do drugs, you can make them feel sad about how their parents will feel about you doing drugs which will make them not want to do it so they don't disappoint their parents.
Logos
Logos is greek for logic and logos is used to show logic like data or statistics. The points are straight forward. You use facts to convince your audience rather than trying to appeal to the audiences emotions. For instance, if you write about a Nike shoe and say that they have the most comfortable shoes shown by statistics because it's really soft fabric then your audience will most likely be convinced into your argument. If you use logic and facts then your audience will be more convinced because facts cannot be proven wrong because they are true.
Ethos
Ethos is greek for customs or character and is used to show credibility for the writer. Ethos make sure that the argument is reliable and trustworthy. Ethos is best used to unlock trust from the audience. It's great to show that you understand your audience and show that you can be trusted. You have to show that you actually care or are passionate about your argument so it looks trustworthy and reliable. Also it is sometimes good to admit some wrongs to greater prove that you can be trusted. If you are also an expert about your argument then it makes you more trustworthy. For instance, if you are trying to convince your audience that it is good to wear covid masks and you are a doctor then your audience will believe you because you are a doctor.
Putting pathos, logos and ethos together would make a great persuasive argument and your audience will most likely will be persuaded by your argument,
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